In the modern age, so much of the information we find comes through search engines, and the days of yellow pages and paper directories are becoming a thing of the past. People find not only information but companies and services via search engines, and if you run a business of almost any type, ignoring SEO and not optimizing for the search engines to rank you as highly as possible, could be a very silly thing to do. Whether you employ the services of an SEO professional (enquire here for a recommended SEO) or you want to learn more yourself, do not completely ignore the merits of the SERPs.
The truth is, if you’re not at the top of google for the search terms you want to be, especially if you are a local business, then you’re leaving customers on the table. Lets say you’re a removals company in New Jersey, if you don’t even show up on the first page for the searches relating to that business, you’re losing out. Competitors in all sorts of industries are wise to this fact and are creating a search presence. So should you be.
It is possibly the best ROI for any type of advertising! You can pay relatively little to get to the top of google and keep eyeballs coming to your business website for a long time, potentially thousands upon thousands of potential customers can be found for a price that is much more economical than other forms of marketing, plus your website is a chance to show your expertise and convert people into paying customers.
SEO is only going to become more important as technology becomes more engrained in the way we live our lives, don’t miss out!