Social media has fast become one of the most popular methods of digital marketing and it’s become much more than just another way to grow your brand.  A well designed and expertly executed social media marketing campaign is a great way to effectively connect with your customers, boost brand awareness and turn leads into an all-important sale.  

However, keeping this in mind, it’s vitally important that your digital marketing campaign, in particular your social media marketing is carried out correctly with in-depth preparation and meticulous planning in order to have the desired effect.

A brief history of social media

Although social media is relatively new in today’s digital revolution, it may seem a bit premature to discuss its history.  However social media has evolved tremendously over its short period of existence. Social media continues to grow at a rapid rate as a third of the world’s population are now active …