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Facts and Tips About Search Engine Marketing One form of Internet marketing is Search Engine Marketing (SEM) wherein it aims to promote websites by increasing their search engine results pages (SERP) visibility via paid advertising. Search engine marketing can be integrated with SEO or Search Engine Optimization, which is the process of rewriting website contents and focusing on site architecture to attain higher ranking among the pages of search engine results, enhancing pay per click (PPC listings). Search Engine Marketing generally refers to paid listings and they are also called paid search ads, paid search advertising, Pay-per-click (PPC), Cost-per-click (CPC), and Cost-per-thousand impressions (CPM). Search engine marketing involves usage of at least five metrics or methods for website optimization such as keyword research, website popularity and saturation, HTML validators and web analytic tools, Google mobile-friendly website checker, and Whois tools. When it comes to keyword research and analysis, it involves proper indexing of a website among search engines, searching for the most popular and relevant keywords for a website and its products, and utilizing those keywords on the website in a manner that it will be generating leads and conversion. Research shows search engine marketing’s impacts to consumer perception and brand identification which include keyword focus, title, and meta tags, and site indexing. It is very important to prepare a website for online searching since this is the first step to gain new customers because the search perception highly influence the brand impression. When it comes to website popularity and saturation, it refers to the presence of a particular website among search engines as analyzed using backlinks and the number of pages indexed. It only means that the web page must contain relevant keywords that most online consumers use to ensure a high ranking of a website among search engines. For measuring the website’s success, it is essential to have Web analytic tools, back-end tools, and HTML validators. For identifying if there is any violation of the trademark or copyright, Whois tools are used. A Google mobile-friendly website checker is used for analyzing a website if it is mobile-friendly. One way to create and edit a website is through search engine marketing, focusing on PPC advertising or keyword marketing, ensuring that the ads show the search engine results, and enabling advertisers to bid on specific phrases or keywords. When it comes to SEM, the one of the most popular paid search platforms used by online search marketers is Google Adwords. Advertisers select SEM strategy because it can build traffic easily basing on the degree of competition, and a shopper using search engine tends to focus and trust on the links provided by search results pages.
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