Digital marketing is getting more expensive with each passing year, and as competition increases, SEO experts feel as if they’re fighting a losing battle. It’s even harder for those on a budget, however. This guide contains a few tips to use when operating on a small budget.
Begin With a Blog
The simplest way to market on a shoestring budget is to start a blog and post content on a regular basis. Site owners should post long-form content that’s tailored to a specific audience; the major search engines want marketers to get deeper into the various niches to narrow the focus. This is significantly more effective than casting a broad net, and it can increase conversion rates.
Place Ads on Social Networks
Facebook’s Power Editor and other platforms have proven themselves viable in the advertising world, and their low cost is what makes them so good. Users can start for as little as five dollars per day, and now is a good time to start because prices are sure to go up. Split testing is crucial, as it helps the advertiser determine what people will respond to.
Experiment With PPC
Paid search is often summarily dismissed by marketing pros because they don’t believe it will work for those on a limited budget. As with social media ads, it’s easy to spend a lot in a short time with PPC (pay per click), and split testing is important here as well. There’s a sharp learning curve with PPC, and users should take the time to ensure that they know what they’re doing.
Build a List
Email is one of the best ways to market products and services, and it’s a good way to get in direct contact with the target audience. Marketers should start building an email list as quickly as possible, to start supplying relevant content to subscribers.
Turn Customers Into Brand Ambassadors
To maximize advertising efforts, it’s important for companies to provide a top-notch customer experience. In the beginning, it can be hard to see how ROI will come, but with persistence, the marketer will see that satisfied customers will turn into brand ambassadors.