Marketers are highly optimistic about new technologies at their disposal – chatbots, powerful data analytics, voice search and, of course Artificial Intelligence (AI), to name just a few. In fact, 72% of business leaders believe AI can be a business advantage.
Each technological innovation opens avenues to growth and development in every field – marketing is no different. Digitization has made it more convenient, efficient and inexpensive to find new leads, warm them up and direct them down the sales funnel.
Just ask any professional branding agency in New York, and they’ll tell you all about it.
The latest technologies have given businesses new dimensions to explore in marketing. Beyond digitization stands a list of emerging technologies that are changing the dynamics of branding. We’ll discuss a few of them here:
Visual Search Engine
Six leading companies have invested a great deal in Visual Search. But why? What is a visual search? How is it used?
A visual search engine lets you look for things online using pictures instead of keywords. This is different from image search, where you enter keywords and scroll through image results.
So if you have a picture of something but don’t know what it’s called, you can enter the image itself. The search engine will show you a list of closest matches and related information.
Research indicates that 62% of Gen-Z and Millennials want visual search capabilities more than any other technology. This is an excellent opportunity for modern businesses to step up the game and build a memorable brand image.
The best way to market via visual search is to add mobile-friendly visuals of the right size and resolution to your website and social media. Make sure the labels, alt-text, and meta description accurately describe the pictures or find a branding agency in New York to get quality work in this arena.
Augmented reality is a mix of reality and the digital world – it is an interactive interface that reacts to the real-life locations and objects. The most popular example of Augmented Reality is Pokémon GO.
This game successfully mixed reality with an app to create an imaginative game that turned real locations into hunting spots, battlefields and virtual shops.
You can integrate augmented reality into your business and marketing campaigns in many ways. For example, AMC Theatres introduced an app that recognizes posters through your phone’s camera, shows the trailers, and gives you an option to book or buy a ticket right away.
Up to 50% of consumers are inclined to shop at retailers that offer augmented reality – that’s about half your market. That’s why it is best to seek help from professionals like a branding agency New York.
Voice Recognition is a feature that lets virtual assistants take direct commands and dictations from the user. Instead of having to type and read, the interaction of the user with the device is conversational.
Lately, the use of voice searches in Google is on the rise, as 55% of teenagers use voice search daily. In fact, stats show that total spending on voice-activated assistants by marketers is going to reach $19 billion in the coming years.
Voice recognition has already captured a significant chunk of market share. To utilize its potential, it is best to make your content conversational and focus on enhancing your ranking in voice search results.
Experts in the market can help you use this feature to your advantage. You can reach out to any branding agency in New York, and they’ll set your brand in the right direction.
The three tech trends mentioned above are set to influence marketing in the near future, but that doesn’t mean that you have to start using them immediately. Adopting new technologies can be risky, but worth your while when done right.
Shaping your branding efforts, according to them, can lead to an increase in revenue and sales. Just make sure you consult experts in the field to help you start on the right foot.