It is immediately obvious that
as a company, the fact that you offer a customer gift is a way to retain your
customers, to please them, to thank them, to let them know that you are
indebted to them or to thank them. Mark your presence with them. It is also a
custom that has the advantage of maintaining relationships, especially business
relationships. You might consider gifting your consumers IT gifts or latest
gadgets.
Nevertheless, you must be
careful not to overdo it so as not to annoy your customers. You must also know
a little more about them in order to offer a gift at the right price and at the
right time. At the same time, you can take the opportunity to market with your
logo or slogan.
When to Offer a Customer Gift?
You can do it all year long by
taking advantage of an occasion such as a birthday, a national holiday,
Father’s Day or Mother’s Day, etc. A customer gift falling at the right time is
a point you have marked.
When the end of year holidays
are not far away, a gift on the theme of Christmas is for example a great way
to be grateful for the loyalty of your customers who, by your gesture, will in
turn have more confidence in your company. If it’s a New Year’s gift, you
stress your desire to continue your collaboration for the New Year.
Who to Give and at what Price?
A customer gift is not
necessarily for your customers, who are the source of your annual turnover. You
also need to think about your employees and partners who are essential to the
smooth running of your business. It can be a director or a manager, or even an
assistant or an accountant.
It is also important not to do
too much in the expensive. The price of a gift is not significant because only
its value counts. The general rule is not to exceed 1{4d377d754f6d89e2d5961323f7728eea191fb0d8582e14ee7c4f56441f3a7f25} of profits for gifts.
What Kind of Customer Gift?
People are more sensitive to
gifts that have a special (non-pecuniary) value. As a customer gift, you do not
have to confine yourself to conventional and serious articles.
If you are in good relationship
with a client, play on the sensitivity by choosing the gift that will touch his
affect so that this relationship is improved. After, you can always opt for the
great classics that are very popular: a box of chocolate, a bottle of wine, a
watch (for private customers).
In addition, companies are now
focusing more on advertising objects to reach the sensitivity of their
customers while increasing their visibility with prospects.
