Questions to ask your email validation providers

It would help if you were sure that the email validation service you use is reliable. When evaluating suppliers, you must understand why you’re so concerned about verifying emails. It would help if you started by questioning yourself.

What do I want to solve or avoid?

If you get a positive answer, you’ll know when to focus on real-time address verification or batch approaches.

Exactly how much information about my list do I need?

Data from many email accounts might be beneficial in your study and planning for the future. Too much information, on the other hand, is a severe problem. Which information will you rely on and which will be just “nice to have”?

Is my firm or one of my clients planning to use the business?

Or, are you looking for a solution for customers with a range of various contact lists, such as an enterprise or SaaS application like a CRM (Customer Relationship Management)?

My contact list should be checked regularly or once in a while to see a problem?

Some examples of jobs where one-time feedback may be helpful include sending out a follow-up message to subscribers who haven’t heard from you in more than six months, asking your ESP for help with an enforcement matter, or cleaning up your list of typos and other hard bounces. On the other hand, 2500k strongly supports continuous validation, which is ideal for verifying that suitable signups or users are genuine addresses.

What is my spending limit?

What if the initial query was, in fact, a follow-up? It’s essential to keep in mind that the cost of a validation service may vary substantially, but so can the quality of the service itself. As soon as you’ve answered this question for yourself, it’s time to query your email service provider’s suppliers.

Are you adhering to the new GDPR?

In the future, RFPs and other supplier evaluation surveys are likely to include this subject or a variation of it. In today’s world, protecting personal data like email and other forms of contact information is an absolute must. An email verification service that is GDPR-compliant would have the capacity only to verify EU-based email lists (or other laws, such as CCPA), as well as an easy way for you to access information about (or delete) your data that the firm holds.

In what ways would you be able to help?

API-based real-time validation and bulk CSV uploads or API calls are available from most suppliers. Depending on your email service provider (ESP), verification may be integrated into your email program via the use of an ESP-connected vendor. Standard services include email duplication, syntax checking, and domain validation. In addition to spam trap removal, Email Oversight offers a feature that flags addresses on your email list that are more likely to report your email as spam. This action is a quick caution to steer clear of any service that allows consumers to remove all spam hazards from their list.

How many different validation methods do you provide via your business, and how often do you use them?

You may find it advantageous to split your list into multiple risk-based groups depending on specific list verification goals. This increased depth will allow you to identify better how to optimize your list choice and management efforts, which are often the root causes of deliverability issues.

How precise are you, and do you make a safeguard?

Does your service assure that email addresses verified by it will not be invalid? Most merchants promise a 95% to 99% delivery rate. If the results aren’t claimed, then having a series of consists is an intelligent approach to finding out what options you have. Can you get a refund from them? Are they able to assist you with the administration of your blacklists and the performance of your deliveries? Then no, you may want to consider the benefits they provide.

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