In other words, tourism just isn’t a secular ritual but overlaps with common social life as travellers want to find home away from home , as is commonly the case with Airbnbs. Thus, for many, tasting halal meals functioned as a secondary cause for visiting the vacation spot. The key motives for tasting halal food while at a tourism destination included experiencing and tasting one thing new, thus reinforcing existing research indicating that novelty-seeking and sensory stimulation are essential meals consumption motivations in tourism (Mak et al., 2017).
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