Building model consciousness and credibility is a key implication of excellent public relations. In some circumstances, the hype is constructed about new designers’ collections before they are launched into the market, because of the immense exposure generated by practitioners. Social media, corresponding to blogs, microblogs, podcasts, picture and video sharing websites have all become more and more important to fashion public relations. The interactive nature of these Fashion News platforms permits practitioners to have interaction and communicate with the public in real-time, and tailor their shoppers’ brand or marketing campaign messages to the audience. With blogging platforms such as Instagram, Tumblr, WordPress, Squarespace, and different sharing websites, bloggers have emerged as expert fashion commentators, shaping brands and having a fantastic impact on what is ‘on trend’.

And each digital area, be it Instagram, LinkedIn or TikTok, has its personal fashion guidelines. Here, expert advice on styling six of your on-screen …