A grant is monetary assistance given by the government to qualified individuals or organisations.
In Singapore, the government offers grants to help small-medium enterprises (SMEs) transition from offline to online. This is also part of the government’s plan to solidify its position as one of the tech world leaders.
If you’ve been thinking of updating your workflow and processes but are worried about not having enough resources, it’s a good idea to consider applying for a Productivity Solutions Grant or PSG Grant.
What is PSG Grant Singapore?
The PSG Grant in Singapore is a program that aids businesses as they digitize their operations. The PSG covers various IT solutions, including e-commerce and digital marketing.
Approved applicants can receive up to 70–80% of the funding they need to adopt technology solutions, invest in equipment, and use consultancy services.
Businesses aiming to boost their online presence will be able to make the most of their PSG grant with the help of a pre-approved vendor.
Why partner with PSG Singapore pre-approved vendors for digital marketing?
A pre-approved vendor for digital marketing solutions will help you as you establish your foundation and reach new heights in the digital realm. Their work is recognised not only by their roster of clients but also by the government. They can work with you so you can get back on your feet, especially since the pandemic has affected several businesses.
Because the majority of consumers are now online, digitalisation is essential for market survival. Your brick-and-mortar store can still thrive, but without an online presence, it’ll be hard to keep up with the market demands. By going digital, you can reach out to more audiences and draw revenue at any time of the day.
Several business owners think that going digital can be complicated and costly. But it doesn’t have to, with the right partner. You can grow your business by working with digital marketing professionals focused on delivering results.
Growing your online presence with your PSG grant
Digital marketing solutions offered by a PSG digital marketing vendor can help you establish and grow your online presence through the following:
- Conducting digital marketing analysis. Marketers sit down with you to understand your business goals better. They research your target audience and use data to map out a digital marketing strategy. They also analyse strategies used by your competitors to put you ahead of the game.
- Develop a digital marketing strategy. A digital marketing strategy is a detailed plan to grow your digital presence through the use of various channels, such as websites and social media. This will help your business be found by your prospects right when they’re thinking of or considering buying the products or services that you offer.
- Produce digital content. Digital content includes blogs, videos, and email newsletters. These digital media assets help establish you as a thought leader or credible source of information in your industry. By sharing and optimising high-quality content, you can also attract more organic visits to your pages.
There are several more ways that a digital marketing agency can help you acquire new markets and meet your business objectives. They can even help you check your eligibility for PSG in Singapore. So, better take advantage of the opportunity while it’s there.