Redington’s partnership with AvePoint, announced in early 2024, aims to broaden access to the data‑protection suite across India’s enterprise market. This initiative aligns with the rising demand for secure, AI‑ready digital environments and reflects a strategic push to meet the evolving needs of large‑scale organizations.
Through Redington’s extensive partner ecosystem, the deal opens avenues for resellers to bundle AvePoint’s tools with existing infrastructure services, directly responding to the market’s push for stronger cyber‑resilience and AI‑ready governance.
Expanding market reach for the Confidence Platform
The collaboration will let Redington leverage its extensive channel network to promote AvePoint’s solutions, which span backup, recovery, compliance and SaaS management. By tapping into a wide base of system integrators and managed service providers, the firm hopes to accelerate adoption among midsize and large organizations that are seeking robust data‑protection capabilities. The combined effort is expected to increase visibility for the platform in sectors ranging from finance to manufacturing.
Redington will also coordinate joint marketing campaigns and technical training sessions, ensuring that system integrators and managed service providers are equipped to articulate the value of unified data protection across diverse industry verticals.
“Beyond being a business asset, data is the very foundation on which organizations are building their digital, cloud and AI ambitions,” said Sridhar S, President of SSG at Redington. “Our partnership with AvePoint reinforces our commitment to enabling this next phase of enterprise transformation.”
Together they create a channel‑focused model that speeds delivery of compliant, AI‑ready solutions for large enterprises across multiple sectors.
Enterprises are moving toward distributed collaboration tools and AI‑driven workflows, making data governance a core component of digital strategies. The shift pushes IT leaders to look beyond simple availability toward recoverability, security and responsible usage, prompting a broader focus on policy enforcement and audit readiness.
Partners anticipate rapid growth.
New capabilities for channel members
AvePoint’s Confidence Platform integrates security and governance across Microsoft 365, Google Workspace and Salesforce. The unified approach is intended to give customers a trusted data foundation for AI initiatives, allowing them to manage information across multiple cloud services without sacrificing control or compliance.
Angela Choo, Vice President of Channel for APAC at AvePoint, noted, “This agreement expands our ability to help partners meet the growing demand for secure, governed, and resilient data environments in the age of AI.” She added that the partnership will supply technology and support needed to build modern data protection practices, including tools for automated policy enforcement and rapid incident response.
Looking ahead, the combined effort could push firms to adopt higher‑value services such as proactive cyber‑resilience assessments and AI‑governance frameworks, rather than relying solely on traditional backup tools. Such services are designed to anticipate threats before they materialize and to embed compliance checks directly into AI model pipelines.
Implications for AI‑ready governance
With AI becoming integral to business processes, organizations need clear policies for data usage, model training and auditability. The partnership positions Redington’s ecosystem to offer consulting that blends technical safeguards with compliance guidance, helping clients handle complex regulatory environments while still innovating quickly.
Clients may soon see bundled offerings that include migration assistance, continuous compliance monitoring and automated recovery testing, all delivered through a single vendor relationship. This consolidated model simplifies procurement, reduces vendor sprawl and ensures that protection measures evolve in step with emerging AI workloads.
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